Top international destinations for automotive events

Thursday, March 21, 2019

We have organized group charter flights to a wide range of destinations for the automotive industry over the years, so if you’re looking to organize a project or event then it’s highly likely that we will be familiar with the location. This means we are best placed to advise on preferred airports to fly to and whether the location might be suitable from a logistical perspective.

Looking at destination trends over the past year, Spain, Portugal and France remain firm favorites with the automotive industry, however we are also seeing a trend towards up and coming locations such as Croatia and Iceland. Here we take a look at these destinations and discover what makes them so popular for automotive projects.


Spain is a popular destination with the MICE industry overall and over the years it has remained a firm favorite for automotive events, across many of the cities and regions of the country. The reliable weather and good roads are well suited for press trip photography.

Popular Spanish destinations include:


Popular for: all types of events, from small automotive conferences to large car launches

Venues: the city offers a great array of outstanding venues, hotel accommodation and is easily accessible from the airport. There is the popular race track "Circuit de Catalunya", located just 30 minutes from the city center that can be rented for driving experiences.

Recommended airport: Barcelona airport is located just over 7 miles from the city centre. For bigger groups it is worth to also consider the smaller Girona airport, located 58 miles away from Barcelona.

Palma de Mallorca

Popular for: car launches for dealers and press, test drives

Venues: The Circuit de Mallorca in Llucmajor is located very close to the airport and lends itself to test drives and car presentations. The control tower, located above the start/finish line, is available for use as an operations center during race events or as a VIP area with catering option.

Recommended airport: Palma de Mallorca airport is located close to the city center (15 minutes) and can be reached easily by car and bus. Extensive bus parking facilities are available in front of the departure area.


Popular for: incentive events

Venues: this beautiful Mediterranean city has many historical and gastronomic attractions. It offers a broad range of possibilities for automotive events and for this reason is especially popular for incentives. You can combine your business event with leisure, gastronomy, cultural and sport activities that will make your event a unique experience.

Recommended airport: Valencia airport is situated 5 miles from the city centre

Also popular: Malaga, Madrid and Seville.


Reliable weather, short flight time and stunning scenery make Portugal a great choice for many types of automotive events.


Popular for: Car launches, incentive events, congresses, driving experiences

Venues: The city offers a wide range of attractions, a diverse culinary offering and numerous event locations. The Circuiteo do Estoril is located 30 km from the centre surrounded by a natural preserve.

Recommended airport: The international hub airport is located very close to the city centre (15 mins)


The South of France has remained popular with the industry for many years now and year after year, we see demand for this destination.


Popular for: test drives and press events

Venues: Circuit Paul Ricard is located two hours’ drive form Nice. The Cote d’Azur provides the perfect setting for driving experience, a mix of winding roads and amazing straights with enthralling views

Recommended airport: Nice airport is located 3.7 miles outside of the city. Airport Cannes can be used as an alternative airport for smaller group travel in smaller aircraft.


Croatia is an up and coming destination with the automotive industry. With great weather from April onwards, it makes it an ideal location for press events. The cities are poorly serviced by scheduled airlines, especially in the winter, so travelling by group charter is the best way to get there.


Popular for: press events and incentives

Venues: with attractive surroundings, diverse culinary options and an array of activities, the city provides the ideal setting for incentives. The range of venues makes it ideal for groups of all sizes and there are a variety of options for accommodation

Recommended airport: the main airport is located approximately 9 miles outside the city centre.

Also popular: Zagreb and Split


We are also seeing a trend in Iceland becoming increasingly popular with the automotive industry. Its scenic beauty makes it especially popular for press events.


Popular for: press events, conferences, incentives

Venues: Reykjavík has a high-tech infrastructure, and a range of venues ideal for events and incentives. Activities such as the Blue Lagoon and whale watching are perfect for incentives and for press events, the roads are particularly scenic and popular with car manufacturers promoting 4x4 car launches

Recommended airport: Keflavik airport is located just over a mile from the city center.

If you’re looking to organize an automotive event, get in contact with one of our Account Managers today.


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