MICE Destinations for Spring/Summer 2023

Wednesday, February 1, 2023

Air Partner has been flying groups to Europe’s top destinations for ‘Meetings, Incentives, Conferences and Events’ (MICE) for over 60 years.

Whether it’s small meetings, incentive trips for top-performing employees, or large-scale corporate events, our group charter team has experience in delivering world-class MICE aircraft charter solutions tailored to your every requirement.

From the moment you enquire, your dedicated Account Manager will be with you every step of the way. This includes booking process assistance, the seamless integration of the flight into your incentive programme and providing support on the day of take-off.

For the ultimate experience, we can personalise your flight with branded headrest covers, a bespoke catering experience, and personalised boarding cards to make your trip extra special.

With demand for MICE travel now increasing, we’ve handpicked a selection of destinations perfect for groups this Spring and Summer.


North Africa’s cultural hotspot is a popular MICE travel destination for a great reason.

With an excellent selection of five-star boutique hotels, Marrakech is more than suitable for hosting corporate events - whether it’s global heads gathering for a large-scale meeting or a conference celebrating your company’s successes.

An exciting array of leisure activities await. Try your hand at quad biking, trek across the Sahara Desert on camelback, or take a hot air balloon trip and witness the first light rise over the Atlas Mountains.


Croatia’s sun-drenched medieval cities and glistening azure waters create a spectacular backdrop for any MICE event.

It’s no surprise that Dubrovnik is the country’s most popular MICE destination. Home to an outstanding array of luxury hotels and state-of-the-art conference facilities within the quaint medieval Old Town, this UNESCO World Heritage site attracts groups all year round.  

For somewhere more intimate, consider the cosy island of Hvar. Excellent food and wine, gorgeous beaches and an overall relaxing atmosphere make it a beautiful location to gather delegates.


Spain is another leading MICE destination, drawings thousands of visitors every year to its warm climate, stunning scenery and charming cities that can host a wide variety of meeting venues.

Widely considered Europe’s best MICE destination, Madrid is an exceptional location to host your company event. It is well-connected to airports with private terminal access, boasting incredible architecture, world-class gastronomy, and a vibrant city atmosphere.

Malaga and the Costa del Sol are also popular choices. With warm temperatures and over 320 days of sunshine every year, they offer excellent conditions for outdoor activities. Explore the city’s rich art and culture on foot or kick your feet up and relax on the miles of glistening sandy beaches.

South of France

Long, warm summer days and jaw-dropping natural scenery make the South of France the perfect setting for a fantastic MICE event.

Nice, France’s second most popular destination for business travel, has so much to offer group travellers. Fly into a private terminal before transferring to its stunning coastal location that provides plenty of outdoor activities from swimming to kayaking. Experience exciting nightlife with buzzing restaurants and chic bars.

In recent years, Marseille has blossomed into a popular MICE travel spot thanks to its exuberant shopping streets, authentic local cuisine, and convenient access to other parts of Provence. Enjoy a peaceful afternoon with colleagues at Le Vieux Port and marvel at the expensive yachts lining the harbour.  


Compact in size yet brimming with breathtaking nature and charming medieval towns, Slovenia is MICE travel’s best-kept secret.

Your group will enjoy the friendly and relaxed atmosphere of Ljubljana, the country’s largest city and capital. Explore the winding riverfront streets, embark on a picturesque river cruise, and try some of the delicacies at the famous open-air food market.

Be sure to take a day trip to Lake Bled. This charming Alpine resort, surrounding the lake’s calm tranquil waters, is one of Slovenia’s top travel hotspots. Climb Bled Castle for stunning countryside views framed by the magnificent Julian Alps.

Whether it’s a meeting, incentive trip or annual conference, we work with our trusted partners to ensure your event is a success. Get in touch with our team today to discuss your group charter requirements.

Discover more about our Group Charter services.

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