This article originally appeared in our Air Partner Spring/Summer 2025 Magazine.
South Korea is a fusion of timeless tradition and modern marvels, where even amidst its most glittering newness, the country’s deep-rooted commitment to preserving and celebrating its rich heritage is evident at every turn. The result is a high-tech, vibrant, and truly unique country with a colourful ancient culture woven into the fabric of contemporary life.
A visit to this East Asian gem offers everything from extravagant fine dining restaurants and K-Pop concerts to cultural immersion and idyllic natural wonders. There is a wealth of extraordinary destinations to discover in South Korea, but these four cities present discerning travellers the very best of this captivating land.
4 Best South Korean Cities to Visit
Seoul
- Nearest Airport: Gimpo International Airport (GMP)
First up is Seoul, South Korea’s dazzling capital. A city of striking contrasts, Seoul is a place where beautifully crafted hanoks are set against glistening skyscrapers, and storied palaces stand alongside neon-lit streets. Undeniably one of the most stylish and exciting cities in Asia, the vibrancy of Seoul is reflected in every part of this sprawling metropolis, from its thriving K-culture and luxury wellness scenes to its UNESCO World Heritage sites, tranquil gardens, backstreet eateries serving traditional Korean BBQ, and world-class museums and galleries.
For fashion lovers, Cheongdam-dong’s luxury fashion street is a must-visit, as are Seoul’s iconic shopping malls, where prominent Korean and international designers can be found alongside contemporary exhibitions showcasing the works of leading local creatives. The grand Shinsegae Department Store and trendy The Hyundai Seoul top our list.
The city’s culinary scene is also impressive, offering everything from exceptional street food in the thronging Gwangjang Market to the popular haunts of hip neighbourhood Myeong-dong. You’ll also find a host of divine Michelin-starred restaurants dotting the city, with Mingles and Goryori Ken in the upmarket district of Gangnam serving particularly exquisite modern Korean dishes.
The list of things to do here is endless – from exploring cultural landmarks like Gyeongbokgung Palace to discovering hidden teahouses in Insadong, or indulging in treatments at a high-end Korean wellness clinic. After a day of adventure, retreat to the opulent Signiel Seoul, where breathtaking panoramic views and a plush spa provide a sleek sanctuary in which to unwind.
Busan
- Nearest Airport: Gimhae International Airport (PUS)
Situated along the shores of the Korean Strait, against the backdrop of verdant mountain ranges, lies the bustling port city of Busan. With its vast beaches, sophisticated waterfront setting, sumptuous seafood, and short one-hour flight time from Seoul, Busan is stepping into the spotlight on the luxury travel stage - and rightfully so.
Haeundae Beach, the city’s most popular stretch of golden sand, is perfect for leisurely sun-soaked days and is surrounded by galleries, concept stores, and upscale restaurants. If the water is calling, a private yacht charter provides lovely views of the Gwangan Bridge and the soaring skyline.
For your seafood fix, head to the famous Jagalchi Fish Market, the largest in Korea, where you can pick your fresh catch before having it expertly prepared and cooked on the spot. Be sure to also explore the city’s historical monuments, including the beautiful Beomeosa Temple, and stroll the tiny colourful streets of Gamcheon Culture Village, with its charming houses and art-filled alleys. A ride on the Busan Air Cruise cable car is also a must, with its glass-floored cabins offering sweeping views of the city and sea. And, when it comes to where to stay, there are several lavish options, but Ananti at Busan Cove’s infinity pool and ocean views would win our vote.
Jeju Island
- Nearest Airport: Jeju International Airport (CJU)
With its lush forests, cascading waterfalls, pristine beaches, and crater-marked landscape, it’s little wonder this volcanic island is dubbed the ‘Hawaii of Korea’. Offering stunning spa resorts and abundant opportunities for exploration, Jeju Island is the perfect spot to relax and reconnect with nature.
A visit to Seongsan Ilchulbong, a dramatic extinct volcano and UNESCO World Heritage site, is spectacular, especially at sunrise. The Olle Trail, a network of 27 scenic paths, offers a great way to discover Jeju on foot, while a helicopter tour provides an unforgettable bird's-eye view of the rugged, emerald-green scenery. Adventurers will enjoy heading inland into Hallasan National Park to tackle the ascent to Mount Hallasan, South Korea’s highest peak. Or, if a leisurely day treading the fairways is more your thing, secure a tee time at the exclusive Nine Bridges golf club.
Jeju is also home to an array of picturesque white-sand beaches, with calm and clear turquoise waters, ideal for swimming and snorkeling. As the day draws to a close, watch a glorious sunset from Hyeopjae Beach before savouring fresh seafood harvested by Jeju’s legendary free-diving women, the haenyeo. For ultimate indulgence, retire to The Shilla Jeju or the JW Marriott Jeju Resort & Spa.
Gyeongju
- Nearest Airport: Pohang-Gyeongju Airport (KPO)
Once the ancient capital of South Korea, Gyeongju is a masterpiece of history and culture, often called the ‘museum without walls’. This timeless city offers a rich tapestry of archaeological sites, historic palaces, sacred burial mounds, royal tombs, and centuries-old temples, making it an unmissable cultural destination.
A highlight of Gyeongju is the UNESCO-listed Bulguksa Temple, an 8th-century Buddhist sanctuary that houses national treasures. Nearby, the Seokguram Grotto, perched high in the mountains with far-reaching views, offers a mesmerising glimpse into Buddhist artistry. As dawn falls, a visit to Donggung Palace and Wolji Pond, where the palace lights reflect on the still waters, is truly magical.
Gyeongju’s cultural allure extends beyond sightseeing. Visit the Gyeongju National Museum, learn about Korean music at the K-Pop Museum, or admire the exhibitions in the Solgeo Art Museum, named after the famous painter of the Silla period. The city’s dining scene offers everything from traditional hanjeongsik (multi-course Korean meals) in quaint restaurants to sizzling street food delights from the tiny stalls in Seongdong Market. As for accommodation, experience an elegant hanok stay, or opt for the chic 5-star Hilton Gyeongju.
Weather in South Korea
South Korea experiences high levels of humidity and rainfall through the summer, so March to June or from early September through November are considered the optimum months to visit. During these periods, the weather is pleasantly warm, and the proliferation of cherry blossoms or fiery autumnal colours is at its most magnificent.
Discover Air Partner for Your South Korean Adventure
Utilizing the local expertise of our Asian offices, our expert Private Jets team will gladly craft a tailor-made travel itinerary for your luxurious stay in South Korea. Contact us today and get your dream trip started.
