Air Partner - 17 Oct 2018
Air Partner records a 70 per cent rise in MICE bookings for Vietnam and Morocco. Long-haul destinations take off in popularity, while Milan, Paris and Rome remain the top global cities for MICE bookings
Vietnam and Morocco are fast becoming the new 'in' destinations for MICE (Meetings, Incentives, Conferences and Exhibitions) group charter bookings, according to Air Partner, the global aviation specialist.
World-wide bookings through Air Partner for large scale meetings, conferences, incentive travel and exhibitions in Vietnam and Morocco have soared by 70 per cent during the past year alone, marking a massive increase in interest in the two countries.
Air Partner says the boom comes on the back of a general rise in MICE group charter service bookings which have seen a trend towards more long-haul destinations becoming more popular within the MICE market.
Tony Whitty, Air Partner's Managing Director, said: "Morocco and Vietnam offer attractive and highly competitive locations for the MICE market, thanks to a major programme of infrastructure investment in top-quality hotels and conference facilities which has helped provide a fantastic mix of world-class business and leisure options.
"While our group charter bookings to Morocco and Vietnam have really taken off, they have led a general rise in long-haul destinations for the MICE market. Delegates appear to be happy flying longer and further for their meetings, however, short-haul destinations in Europe remain the most popular among event organisers and conference holders.
"Air Partner's unique flexibility means we are able to respond to requests for flights to a huge variety of destinations and carry our customers in comfort and style wherever they want to fly for their MICE events."
Most global MICE events in Morocco take place in Marrakech, which provides plenty of accommodation options, including top-tier four and five-star hotels, great acccessiblity and its unique hospitality to visitors.
As well as hosting many international corporations, conferences held in Morocco include the annual PURE Life Experiences luxury travel fair for the best premium brands in the industry. Morocco has invested heavily in infrastructure developments, including transport and facilitating the building of modern conference facilities to handles all manner of MICE events, no matter how complex.
Vietnam also has wide experience in hosting high-level meetings and conferences in Hanoi and Ho Chi Minh City, each within an authentic setting provding superb business and leisure facilities. Vietnam has quickly become one of the prime MICE locations in Asia and has hosted numerous multilingual international conferences, such as APEC 2017.
Last year, according to Air Partner, it flew MICE delegates to 145 different destinations with group charter aircraft, whereas this year that figure has risen to 153 locations. The top short-haul countries within Europe for MICE events were France, Itay, Ireland and Spain.
According to Air Partner the top three global destination cities for MICE events are Rome, Paris and Milan, thanks to their huge variety of world-class hotels, extensive exhibition space and wide choice of conference facilities.
Thanks to decades of experience, Air Partner's aviation planners can match the right aircraft for MICE group charter hire to meet the most exacting of requirements to destinations in Europe and around the world. Air Partner has over 50 years' experience in organising bespoke group charter solutions for MICE groups to destinations in Europe and beyond.
Efficiency, flexibility and overall delegate experience are critical elements that group charter with Air Partner can provide. Their dedicated Account Managers are highly experienced in providing bespoke solutions to ensure the right aircraft is provided to match the exact flight dates and times required by the client. They can also integrate scheduled flights to provide seamless solutions for MICE occasions.
To enhance the on-board experience Air Partner's Service Plus programme offers a wide range of additional options to customise the travel experience for MICE groups. This can include anything from providing branded headrest covers and coasters to completely branding the exterior of the aircraft for maximum impact. Bespoke on-board catering options can also be provided, as can pre-flight private lounge access to ensure the event gets off to a great start.
Air Partner are also on-hand 24/7 with their global flight support team, providing assistance and reassurance to MICE planners.
As well as group charter, Air Partner also offers a one-stop shop with a wide-range of highly-tailored services, such as group charter arrangements, freight and the company's highly competitive JetCard.